Madonna‘s former partner Carlos Leon is one of the world’s first “𝚋𝚊𝚋𝚢 daddies.”

The celebrity trainer and actor has proudly embraced the label by rewriting the script and launching OG Daddy with co-founder Josh Tepper.

OG Daddy is a lifestyle and wellness brand for men that offers life advice, encourages wellness, and promotes inner peace.

The brand recently released its first capsule collection of merch, including limited edition hoodies featuring an iconic image of Madonna and Carlos where he’s giving the paparazzi the middle finger.

When the photo was taken, ‘I remember thinking I wanted the paparazzi to f*ck off,’ Carlos exclusively tells Daily Mail.

Madonna ‘s former partner Carlos Leon is one of the world’s first “𝚋𝚊𝚋𝚢 daddies”

‘I remember being fed up with the paparazzi invading our personal space and I’m a passionate and expressive guy so I just let my emotions get the best of me.

‘Truthfully I was just protecting our personal space,’ says the star.

The classic pic appears on the back of a heavyweight Champion sweatshirt and the brand’s logo on the front.

‘Urban wear doesn’t have to be low quality – that’s why we’ve designed cool and practical street wear that can be worn on your daily commute or at a party,’ shares Carlos on his first round of merch.

‘It’s Latin from Manhattan style.’

The limited edition hoodie is available in silver grey and kelly green, it comes in sizes small-large, and retails for $180.

Classic Carhartt beanies embroidered with the brand’s logo are also a part of the capsule collection and retail for $50.

Both styles can be found on OG-Daddy.com

When the photo was taken, ‘I remember thinking I wanted the paparazzi to f*ck off,’ laughs the personal trainer

OG Daddy recently released its first capsule collection of merch, including limited edition hoodies and beanies that can be found on their website

‘For years, I’ve been labeled as a ‘𝚋𝚊𝚋𝚢 daddy’ by many,’ Carlos wrote on his Instagram.

‘But now, it’s time to rewrite the story and reclaim it as the OG Daddy!’ he declared.

‘Join me in this movement of self-empowerment and let’s break through stereotypes together.’

Carlos and Madonna met in 1994. They dated for three years but never married. After a year together they announced being pregnant with their daughter Lourdes

Carlos and Madonna met in 1994. They dated for three years but never married.

After a year together they announced being pregnant with their daughter Lourdes.

The famous duo split in 1997, when Lourdes was seven-months old, but they have remained amicable co-parents to this day.

‘Madonna and I always support each other, we are proud of one another.’

According to the actor, the “Like a Virgin” singer approved the merch.

According to the Cuban star, the “Like a Virgin” singer gave her approval on the merch

Carlos tells Daily Mail that he hopes the collection inspires men and women to not care what people think, but be empowered in who they are

Carlos tells Daily Mail that he hopes the collection inspires men and women to not care what people think, but be empowered in who they are.

‘For the men out there, don’t forget the women next them who helped raise their children,’ he urges.

‘I hope OG DADDY motivates men to relax and be honest with their inner feelings and being, without having to always worry what society expects of us .

‘Nothing wrong with just being cool and relaxed.’