WHY, KY? Kylie Jenner fans accuse star of ‘cosplaying poor’ as they call out her ‘art direction’ for new Sprinter campaign.

Plus, details on the previous ad for Kylie’s vodka soda.

KYLIE Jenner has upset many fans with the look of her new Sprinter campaign.

The Kylie Cosmetics founder launched her new canned vodka soda in March.

Critics did not understand the visuals of Kylie Jenner’s Sprinter ad and wanted to know what she was trying to sellCredit: Hulu

Kylie had jumbo rollers in her hair and wore a silver metallic bra for the new Sprinter addCredit: Instagram/Kylie Jenner

In her new Instagram post, Kylie, 26, shared snapshots from her latest shoot.

The Kardashians star wore a silver metallic bra under a sleeveless white tank bodysuit.

Her dark strands were rolled in jumbo hair curlers.

She crossed her long, bare legs while kneeling next to an open crate full of Sprinter cans.

The nearby fan blew in her direction while Kylie pressed the can against her neck.

“All I need for the weekend,” she captioned the post.

In an online thread, critics slammed the visuals of the star’s ad campaign.

“This would’ve been 10 times better by a pool with cute umbrellas. I don’t understand the art direction for her recent campaigns,” one ranted.

“Is there at direction here? I would never assume she’s trying to sell me an alcoholic beverage here,” another slammed.

“The photo shoots for her brands never get the vibe 100 percent down somehow,” a third critic blasted.

“This ad could be a woman be at a park with her children instead of cosplaying poor,” a fourth person wrote.

“If they focused on nailing down one right and doing it really well, instead we get these scams!” a commentator chimed.

This is not the only time the former E! star faced criticism of her Sprinter ads.

Earlier this week, Kylie shared images from a vintage-styled photo shoot.

With the backdrop of the Los Angeles desert, the cosmetics mogul sported wore skintight denim shorts.

The shorts were cut below her butt and exposed her bare legs.

She completed the casual look with a white shirt, which she tied into a cropped style, and strutted across in red high heels.

Kylie left her brunette locks messy for the shoot.

Critics jumped to another thread and blasted the star’s ad.

“Even with shoddy editing, these photos are hell!! So who didn’t pay? The brand or her? Lots of laughs,” one person shared.

“We can see the editing of her legs, the leg tan is off and they airbrushed her bottom off to shorten it and then made her legs look her matchstick with no blending up towards the butt,” another person noted.

Kylie wore a plunging white shirt and denim shorts while holding a can of SprinterCredit: Instagram/drinksprinter

‘All I need for the weekend,’ Kylie wrote, as she promoted Sprinter on InstagramCredit: Instagram/Kylie Jenner