Despite widespread criticism being the most common response to Meghan Markle’s new “lifestyle” brand, her pursuit of a CEO for her lifestyle brand continues, though it’s reportedly not going well. Accused of insensitivity for launching her business venture while members of the royal family battle serious health issues, Meghan has been labeled as “shameless,” and many critics are already prepping to watch her business fail. Keep reading for more details.

Meghan Markle Struggles To Find A CEO

Meghan Markle’s new lifestyle brand, American Riviera Orchard, is set to focus on home, food, and goods. However, a company can’t run without someone in charge, and unfortunately, the Suits actress is struggling to find someone who wants to be in charge of her brand. “The initial CEO search has not panned out so far,” a source close to the former royal reported.

It’s looking like the only option is for Meghan to partner with streaming giant Netflix about setting up a commercial partnership. If this deal was made, “Netflix would install its own CEO to run operations,” the source continued. However, her last deal with Netflix flopped, the short lived docuseries Harry & Meghan, many fans are wondering why the streaming platform would want to try again.

Meghan Markle Branded As ‘Shameless’ And ‘Insensitive’

While Meghan’s lifestyle brand has been in the works for many months now, many royal fans think her timing is extremely “insensitive,” given the health battles members of the royal family are dealing with, and aren’t afraid to say so on social media.

“Yes when Princess Catherine and King Charles are in chemotherapy treatments seems like the perfect time to try and get people to buy your overpriced jam,” one person wrote in a TikTok comment.

“She’s shameless,” another person wrote. “Truly does not sense that this might be inappropriate in timing.”

“Every time I hear about her new ‘brand’ I think it can’t get any worse,” one royal fan wrote. “And yet, it’s gone from bad to worse.”