Whenever Meghan Markle wears something, it’s sure to sell out quickly, and the founders of London-based luxury jewelry brand Kimai recently shared that they’ve raised 1.2 million dollars in investment after the Duchess of Sus𝓈ℯ𝓍 wore a pair of their diamond earrings.
The Duchess of Sus𝓈ℯ𝓍 helped Kimai jewelery attract investors after she wore a pair of diamond earrings from the brand in 2019.Last week, Sidney Neuhaus and Jessica Warch, the jewelry company’s co-founders, appeared on “Dragons’ Den” (the BBC’s version of “Shark Tank”), sharing that they “launched without need to try to call for investment capital” and has conquered buyers, thanks to Meghan.Because just 2 months after launching the brand, the Duchess of Sus𝓈ℯ𝓍 wore one of their products and created a “fever”.
Meghan wore diamond earrings during a visit to Smart Works in January 2019.
At this time, Meghan was pregnant with Archie.Meghan looked incredibly chic and stood out wearing Kimai’s 18k rose gold earrings during her visit to the charity Smart Works in 2019.This style of earrings is about to be reintroduced to the market and retails for $845 each.On “Dragons’ Den,” the brand’s founder, Jessica Warch, explained that after the Duchess of Sus𝓈ℯ𝓍 wore the earrings, the company was able to “dramatically increase sales,” helping Kimai gain popularity. mobilized 1.2 million USD of investment capital.”I think for us, a young brand just starting out, it was very difficult to launch and dominate the market,” Warch told Page Six Style. “The fact that she was wearing our designs really attracted attention. of everyone, from the perspective of design as well as from the perspective of the material used to make the earrings.It is made from special materials such as lab-grown diamonds (real diamonds, grown in a strictly controlled environment, using modern technological processes that simulate natural diamond conditions). naturally formed beneath the Earth’s crust).
Kimai brand co-founders Sidney Neuhaus and Jessica Warch.This is the first time a member of the British Royal Family has been seen wearing lab-grown diamonds.”The jewelry expert also told Page Six that, in 2019, lab-grown diamonds are “a very new and controversial topic.” The Duchess of Sus𝓈ℯ𝓍’s support “definitely helped launch” the business smoothly.When investor Steven Bartlett asked how they could persuade a member of the British Royal Family to wear jewelry from an unknown brand, Sidney Neuhaus and Jessica Warch admitted that they had sent “solicit emails.” .”We’re big believers in cold emails, and that’s the same way we attract all of our investors. We don’t know who will be interested,” says Jessica Warch.Steven Bartlett continues to offer to invest £250,000 in the business project of Sidney Neuhaus and Jessica Warch.He told the couple: “The story you told me about asking Meghan Markle to wear the product was the moment you captured my heart. Because that’s what this brand needs.”
Meghan wore a Kimai diamond bracelet to the 2023 Invictus Games.
The Duchess of Sus𝓈ℯ𝓍 also wore Kimai half-moon earrings worth $795 each at the Invictus Games in 2023, and stars like Jessica Alba and Emma Watson have also worn the brand’s products. this brand.
