This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.

Kim Soo Hyun‘s presence in advertisements is rapidly disappearing as backlash over his alleged past relationship with the late actress Kim Sae Ron continues to grow. Recently, clips of his promotional materials being removed and discarded from overseas businesses have gone viral and gained attention online.

| GOLD MEDALIST

This recent “purge” started after Kim Sae Ron’s family accused Kim Soo Hyun of dating her for six years, starting when she was just 15 years old. They also alleged that after their breakup and her DUI incident, his agency attempted to extort money from her. As these claims spread, public opinion turned sharply against the actor, leading to major brands distancing themselves from him.

Kim Sae Ron’s Aunt Alleges Actor Kim Soo Hyun Dated The Late Actress Since She Was 15, Blames Him For Her Death In A Damning Exposé

Korean Netizens Threaten To Boycott 18+ Brands If They Don’t Cut Ties With Kim Soo Hyun

Prada, the global fashion powerhouse, was among the first to cut ties…

Prada Release Statement Regarding Kim Soo Hyun’s Ongoing Controversy

…and now, even smaller businesses are following suit.

Kim Soo Hyun is being dropped from advertisements overseas as well.

— TheQoo post with over 50,000 views

| ELLE Korea

A trending post on TheQoo featured three viral clips showing businesses abroad removing his advertisements. In one clip, a man is seen peeling his poster off a wall.

[Video could not be displayed]| TheQoo

Another video shows a woman carrying a life-sized standee of Kim Soo Hyun out of the building.

[Video could not be displayed]| TheQoo

A third clip shows the actor’s cardboard cutout discarded among the trash near a street dumpster, indicating the rapid fall of his once-flourishing brand presence.

| TheQoo

Korean netizens have responded positively to these actions, calling for more businesses, especially in South Korea, to follow suit. Many have criticized the slow response of the domestic advertising and media industries, emphasizing the need for accountability in such cases.

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TheQoo “That’s how it should be. Why are our country’s advertising and media industries so hesitant? This has been dragged out for way too long. Apologize to the victims’ families and retire.” “Good.” “Good. It’s disgusting how South Korea and Japan are the most lenient when it comes to these kinds of crimes. If this were overseas, they’d be completely blacklisted immediately. And honestly, that’s exactly what should happen to child grooming criminals.” “Better than our country.” “This is how it should be.” Source: TheQoo Kim Soo Hyun And Kim Sae Ron’s Relationship