Serena Williams isn’t just a name—it’s a phenomenon that transcends the tennis courts. While she ruled the sport with unmatched finesse, her life post-retirement has been nothing short of extraordinary. Since saying goodbye to professional tennis in 2022, Williams has seamlessly transitioned into a trailblazer off the court, proving her mettle in entrepreneurship. Her latest venture, the fashion and lifestyle brand WYN (an acronym for “What You Need”), is stealing the spotlight – and celebrating phenomenal success, Williams couldn’t be prouder.
The former American tennis sensation launched the brand this year in April with 10 SKUs including matte lipsticks and tinted SPF. She also collaborated with Ulta Beauty for the sale of her products, the discussions about which started in 2020. Expanding the brand further, Williams also launched a collection of lip glosses and lip liners under her WYN Beauty brand as she celebrated 25 years of her first Grand Slam. Now, it seems that her brand and the products are already garnering a huge customer base as Williams shared an exciting update on the achievements.
Taking to her X account, the 43-year-old wrote, “I’m so proud of us!” Elaborating further, she added, “@wynbeauty has won 10 beauty awards this year for our clean, high-performing formulas 🏅♥️ I’ve packaged some of my faves up as limited-edition gift sets. Now available to shop at @ultabeauty.” Her happiness was also witnessed in an Instagram post where she announced special discounts as she celebrated the success. A major part of her entrepreneurial success can also be seen in her net worth, which is estimated to be $340 Million as of May 2024, per Forbes. For the unversed, the brand focuses not just on the lives of the athletes who sweat in the sun, but also on people beyond the sports arena. The motive behind the same was explained in detail by Williams when she launched the brand.
I’m so proud of us! @wynbeauty has won 10 beauty awards this year for our clean, high-performing formulas 🏅♥️
I’ve packaged some of my faves up as limited-edition gift sets. Now available to shop at @ultabeauty pic.twitter.com/T1gQ9ZEvtZ
— Serena Williams (@serenawilliams) November 26, 2024
Speaking about the brand the star player earlier shared, “You can be strong and beautiful at the same time.” Continuing further, she added, “Most of the time, you only see these athletes when they’re playing, and so they want to be able to present themselves the best way they can.” The brand has also received validation from icons like Kim Kardashian. Interestingly, Serena Williams has also attributed her daughter Olympia and her duties as a mother to inspiring her beauty brand.
When Serena Williams revealed the motivating factor behind the brand
Serena Williams has continued to reveal that her main goal for the brand is to raise awareness about it. She has maintained that the brand focuses on longevity and can be used by anyone who desires their make-up to remain for a long time. But the ideas behind the same emerged while she discharged her duties as a mother.
Speaking about the same in an interview with Essence in October this year, Williams said, “I love to invest in things that affect the everyday lives of people. That’s me. When I pick Olympia up, or I’m at her school or volunteering—which I do all the way—I want to be able to do that and still look good.” This desire prompted the tennis great to come up with a brand that would focus on long-wear and performance.
With the latest achievement, Serena Williams continues to show the world what it means to be unstoppable, be it on the courts, or off of it.
